Helping in-house marketers turn PPC into a profit engine

Upskill your team, cut wasted spend, and run Google Ads with confidence - without being tied to expensive retainers.

Let’s Talk
Charlotte Osborne presenting in a modern office setting, gesturing while explaining a Google Ads strategy to an audience. She stands in front of a screen displaying data, with greenery visible in the background.
A diverse group of professionals engaged in a training session on Google Ads, seated around a long wooden table. A large screen displays digital content related to consultancy and PPC management, with sound-absorbing panels on the walls.
Person analyzing website traffic on laptop at marble table with coffee mug and smartphone.
A close-up of a laptop displaying a virtual meeting with numerous participants on the screen for Google Ads training. A blue ceramic mug filled with coffee sits beside the laptop on a wooden table.
"Charlotte boosted my confidence in using PPC and always shares valuable tips to optimise ad campaigns further."
Rebecca Fearon
Membership Marketing Manager
Charlotte Osborne sitting on a rooftop terrace, smiling while holding a blue mug. She is dressed in a black top and has shoulder-length blonde hair, surrounded by colorful flowers and an urban backdrop.

I know every click  counts.

And I know the pressure on business owners and marketing managers to see ROI from paid campaigns.

With 16+ years managing millions in ad spend and training both in-house and agency teams - I’ve built SmartClicks Media to bridge the gap.

No jargon. Just clear, practical training.

Strategies tailored to your business.

Confidence and skills your team can rely on.

My goal: campaigns that deliver results, without unnecessary complexity or wasted spend.

Whatever path you choose...

Whether you want to train your team or outsource management, you’ll get:

Let's talk

Faster, better results (with optimisation from day one)

Clearer campaigns, with less wasted ad spend

Transparency and confidence that your ads are in expert hands

Ongoing support and the flexibility to build in-house skills now, or later

About me

“I know what makes Google Ads campaigns succeed (and where they waste money...)”

Charlotte Osborne wearing a black dress, standing beside a wooden railing in an office with a background of green hills visible through a window. She exudes a professional appearance.
Charlotte Osborne, smiling while engaging in a video call on a laptop in a bright, modern room with greenery in the background, showcasing her active participation in training or consultancy.

After 16+ years working in PPC - including five years co-running a digital agency - I know the ins and outs of what makes Google Ads campaigns succeed (and where they waste money).

I’ve managed accounts with millions in ad spend, navigated constant platform changes, and seen first-hand how small mistakes can eat into budgets.

Over time, I realised my real passion wasn’t just in managing PPC, but in helping others truly understand it. I stepped away from the agency world and into something more personal: training and guiding in-house teams, business owners, and ambitious marketers to take control of their own campaigns.

At the heart of SmartClicks Media is a simple belief: with the right support, anyone can master PPC. My role is to make the complex simple - giving you clarity, confidence, and campaigns that actually deliver.

Client testimonials

More confidence, better ad performance

Placeholder

This slider is populated by the CMS collection "Testimonials". The testimonials are below in a hidden list with the class .hide-visually. On load of your site, this slider gets automatically populated by these testimonials.

Rebecca Fearon
Position

"Charlotte makes complex digital advertising simple”

I first worked with Charlotte on a PPC account and was so impressed I sought her out years later for another project. She makes complex subjects simple to understand, with outstanding skills and work delivered to the highest standard. I fully trust her judgment and know she’ll always deliver on her promises.

Beth Meades
Managing Director, Limeflower PR

"I finally feel ready to tackle Google Ads on my own”

I recently completed Google Ads training with Charlotte and was impressed by how much I learned in a short time. She came well-prepared, tailoring the session to our business with real-life examples and clear demonstrations. We set up draft campaigns, covered relevant scenarios, and I had plenty of time for questions - leaving me confident to manage campaigns independently.

Emily Clifton
Sales and Marketing Manager, Expression Insurance

"So easy to work with and delivers real results”

I've had the pleasure of working with Charlotte on our Google Ads campaigns for over a year, and her deep understanding and expertise has helped to improve our performance and ensured our campaigns are aligned with broader business objectives. Charlotte is easy to work with and is a great digital partner.

Vicky Patmore
Marketing Manager, Mindler UK

"Successful PPC campaigns driven by deep expertise”

I’ve worked with Charlotte across multiple PPC campaigns, and her deep knowledge and understanding of consumer behaviour have driven great success. She’s boosted my confidence in using PPC and always shares valuable tips to optimise campaigns further.

Rebecca Fearon
Membership Marketing Manager, Agribriefing Limited

Ready to make PPC a profit engine for your business?

Let’s Talk
Iframe is blocked. Accept cookies to load it.

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.