Got a Google Ads problem?
Let's crack it together.
I've spent 16+ years in Google Ads, from running my own agency to working with in-house teams and agencies who want to genuinely understand the platform — not just use it.
Whether you're a marketer, freelancer or business owner, I bring real-world experience to the table. No textbook theory, no generic advice — just honest, practical knowledge from someone who's been in the weeds of Google Ads for a very long time.
If you've got a challenge you can't crack, bring it along. We'll work through it together.
Secure booking via Stripe · Instant confirmation
Anyone with a Google Ads question — full stop.
There's no minimum experience required, no industry you need to be in, and no question that's too basic or too niche. This session is for you if you want to move forward, faster.
In-house marketers
Picking up Google Ads for the first time, or trying to level up your skills without relying on an agency.
Agency teams
Looking for a sounding board, a second opinion, or help tackling something you haven't dealt with before.
Freelancers
Growing your Google Ads offering and want to make sure you're doing it right — and confidently.
Business owners
Running your own campaigns and not sure if your budget is working as hard as it should be.
Bring your challenge.
No judgement here.
We all get stuck. Campaigns that aren't converting, a strategy you're unsure about, a client brief you're not sure how to approach — whatever it is, you don't need to have it figured out before we jump on a call. That's what the session is for.
Campaigns that are spending but not converting
Not sure where to start with bidding strategy
Keyword research and match type confusion
Performance Max — what it's actually doing
Conversion tracking that doesn't make sense
Shopping campaign structure and feed issues
Quality Score problems and low CTRs
Account auditing — where to look and what to fix
Reporting — what to share and how to frame it
Audience targeting and remarketing setup
Budget planning and how to justify spend
New to Google Ads and want to learn properly
Simple, focused, and entirely yours
Your Power Hour is exactly that — your time, your agenda, your pace. Here's how we make the most of it.
Book & pay securely
Pick a time that suits you and pay via Stripe. You'll get an instant confirmation with all the details.
Tell me what's on your plate
After booking, there's a short form to tell me what you'd like to cover — so we hit the ground running.
We work through it together
One focused hour via video call. We go at your pace, into your account if helpful, and tackle whatever's in front of you.
Walk away with clarity
Notes, action points, and the confidence to move forward — not a list of vague recommendations.
1:1 Google Ads Power Hour
One hour · Video call · Your agenda · Instant booking
Secure payment via Stripe. Need more than an hour? Get in touch about longer sessions.
£200
per session
More confidence, better ad performance
"Charlotte makes complex digital advertising simple”
I first worked with Charlotte on a PPC account and was so impressed I sought her out years later for another project. She makes complex subjects simple to understand, with outstanding skills and work delivered to the highest standard. I fully trust her judgment and know she’ll always deliver on her promises.
"I finally feel ready to tackle Google Ads on my own”
I recently completed Google Ads training with Charlotte and was impressed by how much I learned in a short time. She came well-prepared, tailoring the session to our business with real-life examples and clear demonstrations. We set up draft campaigns, covered relevant scenarios, and I had plenty of time for questions - leaving me confident to manage campaigns independently.
"So easy to work with and delivers real results”
I've had the pleasure of working with Charlotte on our Google Ads campaigns for over a year, and her deep understanding and expertise has helped to improve our performance and ensured our campaigns are aligned with broader business objectives. Charlotte is easy to work with and is a great digital partner.
"Successful PPC campaigns driven by deep expertise”
I’ve worked with Charlotte across multiple PPC campaigns, and her deep knowledge and understanding of consumer behaviour have driven great success. She’s boosted my confidence in using PPC and always shares valuable tips to optimise campaigns further.
Frequently asked questions
Still got questions? Here are the ones I get asked most often. If yours isn't here, just drop me a message.
How does the session actually work?
Once you've booked and paid, I'll send you a short form asking what you'd like to cover — a specific challenge, an area you want to learn, or anything in between. When we jump on the call, it's your hour to use however you need. We can go into your Google Ads account together, work through a strategy, talk through campaign structure, or simply have a proper conversation about what isn't working. You lead, I guide — and we'll make sure you walk away with real clarity and clear next steps.
Who is this coaching session for?
Anyone who works with Google Ads — or wants to. Freelancers, in-house marketers, agency account managers, business owners running their own campaigns — all welcome. There's no experience level requirement. I work with people who are just starting out as much as I work with seasoned practitioners who want a second opinion on something tricky. The only thing you need to bring is the challenge you want to tackle.
What if I need more than an hour?
No problem at all. The Power Hour is a great starting point, but if you feel like you need more time — for a deeper account audit, a longer strategy session, or something more ongoing — just get in touch and we can put something together that fits your situation. I also offer phased training programmes for teams if that's a better route.
Will you keep what we discuss confidential?
Absolutely. Everything we discuss is treated with complete confidentiality — your account data, your clients, your strategy. It stays between us. If you'd like additional peace of mind, I'm happy to sign an NDA before the session. Just let me know when you book and I'll sort it.
Will you try to poach my clients?
Absolutely not. My focus is training and coaching — that's what SmartClicks is built around. While I do still manage a small number of long-standing clients directly, I have no interest in competing for agency clients or yours. I'm here to help you get better results, not to take your business. If it would make you feel more comfortable, I'm happy to put that in writing.
Do I need to share my Google Ads account access?
Not unless you want to. Some people find it really useful to share their screen so we can look at things together — but it's completely optional. We can work just as effectively from a description of the challenge, screenshots, or by you screen-sharing if that feels more comfortable. You're in control.
What platform do we use for the call?
Usually Zoom or Google Meet — whichever works best for you. I'll confirm the details after you book. If you have a strong preference for another platform, just mention it and we'll make it work.
What if I need to rearrange?
Life happens. If you need to rearrange, just let me know as soon as you can and I'll do my best to find another time that works. Please try to give at least 24 hours notice where possible.